April 06, 2007

I was woken up this morning -- holiday morning -- by a telephone marketing pitch that initially sounded like nothing so much as a creditor call.

It was not. That period of my life thankfully remains over. In fact by local law a collection agent would not even have been allowed to call on a holiday. And yet the learned reaction still sets in, teasing with a near panic: somewhere between hide and (once found) to do whatever it takes to make it Go Away!

Fair it was not, but since when has marketing ever specialised in fairness? This product would sell well among those who continued to run into financial trouble with credit cards; and so the campaign specifically targeted those with a history who might possibly have an emotional knee-jerk response to a creditor's call. No question, it would sell.

What else matters?

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