December 13, 2006

Here is a curious equation:

On sale, 2L bottles of Coca-Cola cost between $0.77 and $1.00.

A Coca-Cola on-line promotion allows members to "purchase" cinema gift cards and downloads based on numbers of Coca-Cola purchases. A $25 gift card "costs" the equivalent of twenty-four bottles. (Cinema admissions -- no catch, no limitations -- are proportionately even cheaper.)

Buy the bottles, pour out the Coca-Cola, and receive a 25% discount on one's cinema experience?

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