December 13, 2006
Here is a curious equation:
On sale, 2L bottles of Coca-Cola cost between $0.77 and $1.00.
A Coca-Cola on-line promotion allows members to "purchase" cinema gift cards and downloads based on numbers of Coca-Cola purchases. A $25 gift card "costs" the equivalent of twenty-four bottles. (Cinema admissions -- no catch, no limitations -- are proportionately even cheaper.)
Buy the bottles, pour out the Coca-Cola, and receive a 25% discount on one's cinema experience?
On sale, 2L bottles of Coca-Cola cost between $0.77 and $1.00.
A Coca-Cola on-line promotion allows members to "purchase" cinema gift cards and downloads based on numbers of Coca-Cola purchases. A $25 gift card "costs" the equivalent of twenty-four bottles. (Cinema admissions -- no catch, no limitations -- are proportionately even cheaper.)
Buy the bottles, pour out the Coca-Cola, and receive a 25% discount on one's cinema experience?
